AI proposal software

Your close rate has room to grow.
So do your proposals.

A stalling B2B close rate is not inevitable. It often comes down to the proposal: too generic to convince, too poorly qualified to be relevant, too opaque to follow up at the right moment. The good news: this is fixable.

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Sales dashboard showing improving close rate metrics

68% say proposal quality impacts closing

The final document weighs more heavily in the purchasing decision than most teams realize.

37% of companies close fewer than 1 in 4 deals

One in three sales teams performs well below their real potential.

83% use non-specialized tools

PowerPoint, Word, copy-paste. The norm, not a competitive advantage.

Trusted by ambitious teams ready to close more

What Cuevr changes

Qualify better. Argue smarter. Close more.

Cuevr transforms your expertise and each deal context into a proposal that convinces. Built on the right arguments, in the right format, for the right decision-makers.

+20pts

in closing rate

A well-built proposal grounded in the right arguments changes results mechanically. Measurable from the first deals.

15min

to create a complete proposal

Knowledge Base, qualification, AI generation. A complete, structured and designed proposal in under 15 minutes.

key qualification dimensions scored

Prospect context, identified needs, project expectations, decision process. Cuevr evaluates every dimension before you create anything.

How it works

From qualification to closing with Cuevr.

From qualification to closing, Cuevr integrates sales intelligence at every step so your proposals work as hard as your sales team.

Stack the odds before you hit send

Approximate qualification means a deal weakened before the proposal is even opened. Cuevr structures your discovery into 4 key dimensions and scores each section in real time.

Prospect context: who they are, their environment, their stakes

Identified needs: real pain points, quantified and prioritized

Decision process: stakeholders, influencers, potential blockers

Auto-generated follow-up script when information is missing

Client context

Company overview

Company: ACME Consulting, a consulting firm specialized in digital transformation and restructuring.
Locations: Teams based in Paris and Lyon.
Headcount: Approximately 35 consultants.
Sales organization: 8 hybrid account executives (consultant-salespeople) managing the entire sales cycle.
Targets: Mid-market and Enterprise accounts in the industrial sector.
Sales cycle: 2 to 3 months on average, with an average deal size between €30k and €50k.

AI Recommendations

Define measurable project success goals Ask the client what specific KPIs they want to achieve, such as a new target closing rate. This turns your proposal into an investment with measurable ROI.

Clarify the overall strategic ambition Identify how this project supports the long-term strategy, such as expanding into new market segments.

Identify the critical problem to solve first Ask the client what is the key pain point that must be resolved before anything else to unblock the situation.

Identified needs

Opening

2 min

Hello [Prospect name]. Thank you for your time. Today's objective is simple: deepen certain aspects of your context so that my proposal isn't just a "product pitch" but a real action plan for your 2025 goals. Does the timing still work for you?

Priority questions

15 min

Strategic Objectives & ROI (Critical)

Sales rep:

"You mentioned wanting to improve closing in Q1 2025. To be very specific, what is your current closing rate and what percentage are you targeting exactly?"

Follow-up if vague response: "If we can't get the exact number today, what improvement (e.g., +10%, +20%) would make this project an undeniable success for your management?"

"Beyond closing, what is the key metric (e.g., mission volume, profitability per consultant) that you absolutely need to improve this year?"

Operational Context & Trigger

Sales rep:

"Why is it crucial to launch this project now rather than in six months? Has there been a recent event, such as a margin decline or a new competitor entering the market?"

Follow-up if vague response: "Is revenue predictability currently a challenge for you?"

Decision Process & Criteria

Sales rep:

"Beyond the financial aspects handled by the CFO, what are the 3 must-have features for Sophie Martin and her consultant teams to adopt the tool in their daily work?"

Follow-up if vague response: "What has tipped the balance for or against a new tool in the past?"

Closing

3 min

That's great, I now have a much clearer picture of your challenges, particularly around the closing objective and Sophie Martin's expectations. I'll integrate these quantified elements into a proposal that demonstrates direct ROI for your organization.

Next step: I'll send you the detailed proposal by [Day/Time]. I also suggest we schedule a 30-minute call on [Date] to review it together and validate the next steps with the relevant decision-makers. Does that work for you?

Recommendations

Value linking

For each question asked, explain why you're asking it (e.g., "So my proposal can be validated by your CFO..."). This justifies the perceived intrusiveness of certain financial questions.

Silence is golden

After asking a question about the trigger event ("Why now?"), let the client talk. This is often where the real operational "pain points" emerge.

Surgical precision

If the client remains evasive about numbers, suggest ranges. "Is it more like 5% or 20%?" It's easier to correct an estimate than to give a number from scratch.

Plan B

If the client refuses to share quantified objectives (KPIs)

I understand these numbers are sensitive. If we use your industry benchmarks (e.g., +15% productivity), would you consider that a realistic assumption for building our business case?

If competitors aren't mentioned

Often, the biggest competitor is the status quo (doing nothing). If the project wasn't validated by end of quarter, what impact would that have on your day-to-day?

If budget remains off-limits

Rather than an overall amount, do you already have an allocated budget per user or per mission, as is often the case for this type of performance tool?

Step 1

AI Qualification

AI analyzes the client context and generates a qualification score with actionable recommendations.

Define target project KPIs

Clarify budget and timeline

Identify the decision process

1Client context45

2Identified needs66

3Project & expectations80

4Decision process70

Generate a complete proposal from your Knowledge Base

Cuevr doesn't generate generic text. It draws from your Knowledge Base and the deal's qualification to create a complete, structured, argued proposal. Your case studies selected by sector, your methodology in the right section, your brand voice preserved throughout.

Case studies automatically selected based on prospect sector

Methodology integrated in the right section, at the right place

Every section analyzed and scored before sending

Cover page

Proposal title *

Digital transformation: accelerating ACME Consulting's sales performance

Proposal image

Proposal description

How Cuevr will enable ACME Consulting to generate €1.36 million in additional revenue by improving their closing rate by 5 points.

Executive summary

AI is generating content...

ACME Consulting, a firm of 35 consultants specialized in digital transformation, faces significant operational inefficiencies. With a sales cycle of 2 to 3 months and an average deal size of €30k to €50k, optimizing the sales process represents a major growth lever.

Diagnosis

Closing rate down 5 points, 16h/month per consultant on proposal creation, and lack of visibility after sending.

Ambition

Structure the sales cycle, automate proposal creation and monitor prospect engagement in real time.

Our proposal in numbers

392€ excl. tax/mo

Monthly investment

12-month commitment

Feb 2025

Start date

Onboarding + integration

+€1.36M

Additional revenue

+5 pts closing rate

Next steps

Week 1

Kickoff

Scoping, audit and setup

Weeks 2-4

Deployment

Salesforce integration, training

Months 2-6

Ongoing support

Optimization, sales coaching

Context & challenges

Step 2

Proposal builder

Generate each section with AI, scored in real time to maximize your closing rate.

1 Executive summary Generate

Diagnosis

Ambition

Before

After

Read every cue your prospect sends after you hit send

Cuevr tracks every interaction with your proposal in real time. Time spent per section, points of interest and friction, and when the proposal is shared with other decision-makers. No more blind follow-ups at the wrong time with the wrong argument.

Real-time tracking: time per section, interest signals, friction points

Share detection: know when other decision-makers enter the loop

Follow-up cues based on real behavior, not assumptions

Proposal analytics

ACME Consulting — Digital transformation

Active

View status

Engagement score

Overall activity

Acceptance status Accepted

John Smith

CTO ACME Consulting j.smith@acme.fr

Engagement timeline

Inactive

Moderate

High

Readers (3)

j.smith@acme.fr

100 min · 5 sessions

m.laurent@acme.fr

45 min · 3 sessions

p.durand@acme.fr

12 min · 1 session

j.smith@acme.fr

100 min · 5 sessions · Last visit 2h ago

Time per section

Planning

38 min

Context & challenges

25 min

Solution

18 min

Investment

12 min

Proof of expertise

7 min

Sections

Planning

44 min 5

Context & challenges

29 min 5

Solution

10 min 5

Investment

6 min 5

Proof of expertise

4 min 3

Step 4

Engagement analytics

Track who views your proposal, time spent per section, and engagement level in real time.

opened

engagement

j.smith@acme.fr

0 min

m.laurent@acme.fr

45 min

Planning

Context & challenges

Solution

Getting started

From sign-up to first proposal in 30 minutes.

Cuevr is built to deliver value fast. Five steps and your proposals reach a new level.

Step 1

Set up your brand

Upload your logo, pick your colors. Cuevr applies your brand identity to every proposal automatically.

Step 2

Build your Knowledge Base

Import your website, past proposals, case studies. The AI draws from your real expertise, not generic content.

Step 3

Qualify your deal

Enter the prospect context. Cuevr scores your qualification, spots the gaps, and generates a meeting script if needed.

Step 4

Create, send, close

Generate your proposal, tweak the design, send a secure link. Track engagement in real time and follow up at the right moment.

« We won our first deal through Cuevr. The tool truly made the difference in helping us go deeper on qualification and stand out from competitors who stayed surface-level. The format was a hit with the client too: "easy to navigate and share." »

Jérémy Sollier

CEO, Yes We Dev

Pricing

One simple price. No surprises.

Less time on proposals. More signed deals. One plan.

Monthly Annual -29%

Everything included

All-in-one

49€ /user/mo

i.e. 588 EUR/year per user · Save 240 EUR

Unlimited Knowledge Base
Scored qualification + meeting script
Complete proposals generated from your expertise
Interactive web proposals, auto-designed
Proposal scoring + AI recommendations
Real-time engagement analytics
Priority support

Start free 14-day trial

Calculate your ROI

Sales reps5

Proposals / rep / month5

Current close rate30%

Average deal size

€

ROI multiplier204.1x

Time saved per month300h

Monthly Cuevr cost2,940€

Additional monthly revenue+600,000€

Estimates based on B2B field data from Cuevr users.

Before you start

No jargon. Answers on what actually makes the difference.

How is Cuevr different from PandaDoc or Proposify?

Those tools handle formatting and sending. Cuevr handles sales intelligence: qualifying the deal, selecting the right arguments, generating content from your Knowledge Base, designing the proposal and tracking prospect engagement. It's not the same job.

Can I customize the design to match my brand?

Yes. The Vibe Design System automatically integrates your logo, colors and typography on every proposal. Each commercial proposal reflects your visual identity without manual effort.

Does Cuevr work for all B2B team sizes?

Yes. Cuevr is designed for solo salespeople and structured teams alike. Solo, you gain professionalism and speed. In a team, you capitalize on a shared Knowledge Base and raise the bar on every proposal across the board.

How does the AI coaching work?

Cuevr scores your proposal in real time and tells you exactly what can be improved. Its AI agents are trained on the best B2B sales techniques. They analyze each section, detect weaknesses and suggest concrete improvements before you send.

Can I reuse proposals and share templates with my team?

Yes. Your Knowledge Base is shared across the entire team. Your best proposals become shared templates. Quality rises structurally. Even junior salespeople send proposals at the level of your best performers.

How long does it take to create a proposal?

Under 15 minutes, from qualification to sending the link. Initial Knowledge Base setup takes about 30 minutes. After that, every proposal draws on your expertise and Cuevr integrated sales intelligence.

Your close rate has room to grow.So do your proposals.

Qualify better. Argue smarter. Close more.

in closing rate

to create a complete proposal

key qualification dimensions scored

From qualification to closing with Cuevr.

Stack the odds before you hit send

Company overview

Generate a complete proposal from your Knowledge Base

Read every cue your prospect sends after you hit send

From sign-up to first proposal in 30 minutes.

Set up your brand

Build your Knowledge Base

Qualify your deal

Create, send, close

One simple price. No surprises.

Calculate your ROI

No jargon. Answers on what actually makes the difference.

Ready to turn your proposals into signing machines?

Your close rate has room to grow.
So do your proposals.