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Closing rate

Increase your closing rate, deal after deal.

A minimum observed gain of +10 points in closing rate. Cuevr pins down every deal before you write, then judges the proposal with the questions your client will ask.

14 days · 5 proposals · no credit card

Fictional example

10 years in sales, sharpened by our clients’ teams.

A promising deal can die without a no.

Often it isn’t a competitor that beats you: the deal stalls without anyone making the call.

  1. What you see : “The meeting went well, but the person who signs wasn’t there.”

    What it may mean

    The decision path may still be unclear: who decides, and on what criteria.

    What Cuevr shows you

    • Decision process
    • Meeting script
  2. What you see : “My contact is convinced, then the deal gets bogged down.”

    What it may mean

    They may have to defend your offer internally with a document that only speaks to them.

    What Cuevr shows you

    • Is this right for me?
    • Is this convincing?
  3. What you see : “Read, reread, then nothing.”

    What it may mean

    The proposal may be circulating among decision-makers you don’t know yet.

    What Cuevr shows you

    • New readers
    • Reading by section
  4. What you see : “The client said yes in the meeting, but the signature isn’t coming.”

    What it may mean

    The signature may be waiting on a document to print or one more approval round.

    What Cuevr shows you

    • Signature opened
    • Accept this proposal

What gets clients to sign, gathered on every deal.

Deals are won before you hit send: a deal pinned down, a proposal put to the test. Reading and signing follow.

  1. Pin down

    Know who decides, and on what criteria.

    Paste your notes, dictate them or import the meeting summary: Cuevr sorts them into the four sections of the notes, including the decision process, and gives each one its coverage score. Its recommendations say, item by item, what is Missing, Partial or Complete, with the priority action first. The meeting script prepares the questions on what’s missing: you write the proposal knowing who it has to win over.

    • Client context, identified needs, project and expectations, decision process
    • Each item rated Missing, Partial or Complete
    • The questions for the next meeting, ready

    Coverage by section · Missing · Partial · Complete · Priority action · Meeting script

    Learn more about deal qualification

  2. Assess

    Three questions, before your client asks them.

    Before sending, Cuevr rereads the whole proposal the way your client will read it. Personalization: “Is this right for me?” Persuasion: “Is this convincing?” Professionalism: “Is this credible?” The proposal grade, as a letter, sums up the whole; each recommendation, rated Critical gap, Clarification or Optimization, points to its passage, and a ready-made fix applies in one click.

    • Your client’s three questions, asked of every passage
    • Recommendations ranked by importance
    • Advice when you share, never a blocker

    Proposal grade · Critical gap · Clarification · Optimization · Share anyway

    Learn more about the proposal editor

  3. Get it read

    Everyone who decides reads the same proposal.

    Invite your decision-makers by email, each with their own named link; if you allow it, your contact can bring in a colleague. You see who reads, and which sections.

    • A named link for each invited decision-maker
    • New readers, flagged

    Invite only · New readers · Reading by section

    Learn more about proposal tracking

  4. Sign

    The yes happens on the page.

    Your prospect accepts within the proposal they’re reading and confirms their address with a code sent by email: the accepted version is locked with its evidence file, as a simple electronic signature, legally valid (eIDAS Regulation, Art. 25). If they decline, they can say why.

    Accept this proposal · Decline this proposal

    Learn more about e-signature

Put a live deal to the test.

Paste your meeting notes: Cuevr tells you what the deal is missing, then what your client will think of the proposal.

Try for freeSee a demo

14 days · 5 proposals · no credit card

Closing by gut feel, and what it costs.

CriterionAs usualWhat it leaves you withWith Cuevr
Before writingYou start from the meeting notes, as they are.A decision-maker or a criterion discovered too late.Four sections, each item rated, the questions for the next meeting ready.
Before sendingYou proofread it yourself, the night before.A text that speaks to the seller more than to the client.Three client questions asked of every passage, a fix ready to apply.
At signaturePrint, sign, scan, send back.A verbal yes that drags on.Acceptance on the page, the version locked with its proof.
« We won our first deal through Cuevr. The tool truly made the difference in helping us stand out from competitors who stayed surface-level. The format was a hit with the client too: "easy to pick up and share." »

Jérémy Sollier

CEO, Yes We Dev

+10 points at minimum, counted on your deals.

Cuevr calculates your closing rate on the deals closed in the period: the share of deals won. You record the outcome, Won, Declined or Dropped, with its actual date, and a deal left without an outcome comes back with the To close signal. In the Team view, the owner and admins follow each salesperson’s progress.

Users of the method reach 68%, in consulting for example. The minimum observed gain: +10 points in closing rate.

20%

of deals closed on average by a sales team

HubSpot, 2024 survey

Source : blog.hubspot.com

Closing rate · Deals won · Close this deal · To close

The dashboard: today’s deals to act on and the My performance area, with the closing rate. Demo values.
Demo values

More deals signed: your questions.

How does Cuevr help me increase my closing rate?

The minimum observed gain is +10 points in closing rate, and users of the method reach 68%, in consulting for example, when the average is 20% (HubSpot). Cuevr gets there by bringing together on every deal what gets it signed: a decision path known before you write, a proposal judged before sending with the client’s questions, invited decision-makers who read it, a signature on the page. Then it calculates your rate on your closed deals.

What does Cuevr’s review assess?

The entire proposal, on three axes and their questions: Personalization, “Is this right for me?”; Persuasion, “Is this convincing?”; Professionalism, “Is this credible?”. It gives a letter grade and recommendations rated Critical gap, Clarification or Optimization, each tied to its passage.

How does Cuevr calculate our closing rate?

It’s the share of deals won among the deals closed in the period. You record each deal’s outcome, Won, Declined or Dropped, with its actual date; a deal still open isn’t counted, and Cuevr reminds you to close it.

What type of signature does Cuevr offer?

A simple electronic signature, legally valid (eIDAS Regulation, Art. 25): explicit consent, the signer’s email verified with a code, the accepted version locked and an evidence file. If a contract requires a higher level, choose No Cuevr e-signature: the proposal points your client to your own process.

Does Cuevr work for tenders?

Yes, when your organization has turned on tender mode. Cuevr summarizes the requirements of the buyer’s file in the response framework, suggests an outline that follows its numbering and, before submission, checks compliance with the tender, separately from the sales grade.

We already make great-looking proposals: what does Cuevr add?

Looks get a proposal read; they don’t get a decision. Cuevr works on what tips the decision: knowing who decides before you write, judging the proposal through the client’s eyes, getting decision-makers to read it, getting it signed on the page. The demo can start from one of your own proposals.

Another roadblock, or your industry.

Challenges

Industries

Cuevr brings together, on every deal, what gets it signed.

Take a live deal: pin it down, have its proposal assessed before sending, and let your client sign on the page.

Try for freeSee a demo

14 days · 5 proposals · no credit card

The new Cuevr is a victim of its own success

Free trials resume on November 9. Until then, book a demo.

A heads-up the moment trials open, on November 9.

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Gaëlle BoutaudNicolas Delignières

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Why do so many deals fail?

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The closing problem

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Why your proposal matters

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