Cuevr blog

Get the best sales tips and techniques

Check out our articles and uncover insights, techniques, and trends. Everything required to perfect your closing game with Cuevr.

Lead generation
Lead generation: the art of acquiring qualified customers in B2B
Transform your marketing and sales efforts into concrete prospects. Learn lead generation techniques to attract, qualify and convert.
Gaëlle Boutaud
Co‑founder at Cuevr
Pricing policy
Pricing policy: innovative strategies and concrete examples to optimize your pricing approach
How to establish a high-performing pricing policy? Explore the best pricing strategies, tools and real-world business cases.
Gaëlle Boutaud
Co‑founder at Cuevr
Sales KPIs
The Essential Sales KPIs: A Complete Guide to Optimizing Your Performance
Master the essential sales KPIs to boost your sales. Learn how to effectively analyze your sales performance.
Gaëlle Boutaud
Co‑founder at Cuevr
Competitive Mapping
Competitive Mapping: Complete Guide to Master Your Market Positioning Analysis
Optimize your strategic decisions with competitive mapping, a key tool for analyzing your competitors and positioning your offering.
Gaëlle Boutaud
Co‑founder at Cuevr
Customer Satisfaction
The Art of Customer Satisfaction: Measure, Act, and Build Lasting Loyalty
Customer satisfaction is the engine of your growth. Discover how to measure it, improve it, and turn it into a sustainable competitive advantage.
Gaëlle Boutaud
Co‑founder at Cuevr
Conversion Rate
Sales conversion rate: analysis, calculation and optimization levers
Boost your conversion rate with our practical tips to supercharge your sales and maximize the effectiveness of your strategies.
Gaëlle Boutaud
Co‑founder at Cuevr
MRR
MRR Explained: Effective Calculation, Analysis, and Optimization Strategies
How can MRR transform your business? Learn to measure and optimize your monthly recurring revenue.
Gaëlle Boutaud
Co‑founder at Cuevr
CRAC Method
CRAC Method: The Complete Guide to Mastering Sales Objection Handling
Master the CRAC method to effectively overcome client objections and strengthen your sales strategy in four steps.
Gaëlle Boutaud
Co‑founder at Cuevr
Inbound Sales
Inbound Sales: The Modern Method to Transform Your Prospects into Loyal Customers
Optimize your sales with inbound methodology by putting the customer at the heart of your process. Discover its key challenges and benefits.
Gaëlle Boutaud
Co‑founder at Cuevr
Customer lifetime value (LTV)
Understanding and increasing your LTV: a handbook for sustainable profitability
Customer lifetime value (LTV): a key performance indicator to drive your business. Tips for calculation, interpretation, and improvement strategies.
Gaëlle Boutaud
Co‑founder at Cuevr
Head of Sales
The Strategic Role of the Head of Sales: Complete Guide
From sales strategy to commercial team leadership, everything you need to know about the head of sales. A high-level profile to drive performance.
Gaëlle Boutaud
Co‑founder at Cuevr
Follow-up Emails
A Practical Guide to Follow-up Emails: From Ideal Timing to the Perfect Draft
Optimize your follow-up emails with proven strategies and inspiring templates to capture attention and boost replies.
Gaëlle Boutaud
Co‑founder at Cuevr
CAB Method
Master the CAB method to turn your sales arguments into commercial success
Structure your sales with the CAB method: capture attention, convince, and turn your prospects into customers.
Gaëlle Boutaud
Co‑founder at Cuevr
Sales action plan
Sales action plan: complete methodology and winning strategies
Discover how to develop a winning sales action plan (SAP). Expert methodology, examples, and insights.
Gaëlle Boutaud
Co‑founder at Cuevr
Prospect Database
Complete Guide to Creating and Optimizing Your Prospect Database
Need a high-performing prospect database? Discover practical methods to maximize your results starting today!
Gaëlle Boutaud
Co‑founder at Cuevr
B2B Sales Career
B2B Sales Career: Missions, Skills, and Career Opportunities
B2B Sales Career: Are You Ready to Build a Client Portfolio and Master the Art of Negotiation?
Gaëlle Boutaud
Co‑founder at Cuevr
AIDA method
AIDA method: the complete guide to turn your prospects into customers
Boost your marketing with the AIDA method: capture attention, spark interest, create desire and drive action.
Gaëlle Boutaud
Co‑founder at Cuevr
Active listening
Active listening: the complete guide to mastering this essential skill
Master active listening to improve your communication and strengthen your relationships through empathetic and attentive understanding.
Gaëlle Boutaud
Co‑founder at Cuevr
Cold calling
Complete guide to B2B cold calling: techniques and best practices
Boost your cold calling with effective techniques and practical tips to turn your calls into success stories.
Gaëlle Boutaud
Co‑founder at Cuevr
Customer churn
Customer churn: a guide to understand and act effectively
Losing customers? Learn how to reduce churn and improve customer loyalty with proven strategies.
Gaëlle Boutaud
Co‑founder at Cuevr
Challenger Sales
Challenger Sales: The Method Revolutionizing B2B Sales Approach
Adopt the Challenger Sales methodology to revolutionize your sales techniques and transform your commercial results starting today.
Gaëlle Boutaud
Co‑founder at Cuevr
Customer case studies
Mastering Your Case Studies: A Complete Guide to Convince and Convert Effectively
Optimize your case studies with proven strategies to turn challenges into concrete successes.
Gaëlle Boutaud
Co‑founder at Cuevr
Cap Soncas
Cap Soncas: master this sales technique to boost your commercial performance
Master the cap soncas method to understand buying motivations and strengthen your sales techniques. Ready to optimize your sales?
Gaëlle Boutaud
Co‑founder at Cuevr
Distribution channels
Distribution channels: the complete guide to optimizing your sales strategy
Optimize your distribution strategy! Explore different channels, from direct sales to omnichannel, to boost your sales.
Gaëlle Boutaud
Co‑founder at Cuevr
BEBEDC
Master the BEBEDC Method to Turn Prospects into Loyal Customers
Adopt BEBEDC to boost your sales: active listening and 6-step strategy to close deals more effectively.
Gaëlle Boutaud
Co‑founder at Cuevr
BDR
Business Development Representative: Master the Essential Skills for Success
The BDR (Business Development Representative) is crucial in B2B prospecting. This guide explores their missions, skills, tools, and role in driving growth.
Gaëlle Boutaud
Co‑founder at Cuevr
BANT
BANT Method: Guide to Boost Your Qualification
How can BANT revolutionize your sales strategy? Discover the keys to qualifying your prospects effectively.
Gaëlle Boutaud
Co‑founder at Cuevr
ARR
Annual Recurring Revenue (ARR): The Essential KPI to Drive Your SaaS Growth
Understand why ARR is critical for your SaaS and learn how to calculate it to optimize your annual recurring revenue.
Gaëlle Boutaud
Co‑founder at Cuevr
ARPU
ARPU explained: Key indicator for managing user profitability
How can ARPU boost your revenue? Learn to calculate and optimize this crucial KPI to maximize your per-user profit.
Gaëlle Boutaud
Co‑founder at Cuevr
Competitive analysis
B2B competitive analysis: methodology for an unbeatable strategy
Master the art of competitive analysis to build a winning strategy. Identify and outperform your competitors.
Gaëlle Boutaud
Co‑founder at Cuevr
Account Manager
Account Manager: role, salary, and training
Discover the essential role of account managers, their attractive salaries, and the training required to excel in this field.
Gaëlle Boutaud
Co‑founder at Cuevr
The 5 whys
The 5 whys: how to solve problems effectively
Learn to use the 5 whys method to solve your problems by identifying their root causes in a simple and fast way.
Gaëlle Boutaud
Co‑founder at Cuevr
4x20 Rule
4x20: Win Trust in 20 Seconds
Master the 4x20 rule to boost your sales: 20 seconds, 20 gestures, 20 words, 20 centimeters. Create a winning first impression.
Gaëlle Boutaud
Co‑founder at Cuevr
4C Method
The 4Cs: Understanding and Applying the Method
Learn how the 4C method can transform your marketing strategies and boost your sales. Understanding to sell better!
Gaëlle Boutaud
Co‑founder at Cuevr