Frequently asked questions
Is cold email still an effective technique for B2B sales prospecting?
Yes, provided it's well-executed: this involves precise targeting, strong message personalization, a relevant value proposition, and compliance with the legal framework (GDPR).
How many follow-ups are recommended in a cold email sequence?
A sequence of 3 to 5 emails (including the initial message) spaced out over a few weeks is often a good balance to maximize the chances of a reply without being intrusive.
What are the most important key performance indicators (KPIs) for measuring the success of a cold email campaign?
The open rate, reply rate, click-through rate (if applicable), and most importantly, the conversion rate to qualified meetings or business opportunities.
