Frequently asked questions
How can I quickly calculate my churn rate (or customer attrition rate)?
Divide the number of customers you lost over a given period by the number of customers you had at the beginning of that period, then multiply by 100.
What's the main difference between "customer churn" and "revenue churn"?
It varies by industry, but generally a monthly churn rate below 2-3% is acceptable for B2B SaaS, while below 5% is typical for B2C subscriptions.
What are the first concrete actions to implement to start reducing churn?
Proactive customer success programs, regular value delivery, early warning systems for at-risk accounts, and acting on feedback before dissatisfaction leads to cancellation.
