Frequently asked questions
What is an open-ended question?
It's a question, often beginning with "How," "Why," or "What," designed to encourage the prospect to share detailed information rather than just a yes/no answer.
Why use open-ended questions at work?
They help uncover the prospect's real needs, motivations, and challenges, enabling the salesperson to propose a more relevant and personalized solution.
What's the main difference from a closed question?
During the discovery and qualification phases of the sales process, then throughout the conversation to deepen understanding and maintain engagement.
