3.Build the sales proposal content
Once your qualification is finished, click the "Content" button located at the top of the screen.
Build the sales proposal content
This is the space where you will build the sales proposal for your prospect.

The screen is composed of 2 parts
- The left part (about 3/4 of the screen): this is where you will put your content

- The right part is dedicated to analyzing your proposal

The cover page

This is the information that will appear in the header of your sales proposal.
The proposal title is mandatory.
You also have the option to add a description and an image.
If you add an image, favor one related to your client to show that your proposal is centered on them and their needs (for example, it could be a screenshot of the client's website header).
👉 In your proposal preview, you will have the choice between 3 layouts for these elements. The image can be on the right of the screen, centered under the text, or as a background behind the text.
The proposal content
The sections
Proposals in Cuevr are divided into 10 sections
👉 List of sections:
- Executive summary
- Context and challenges
- Audit
- Solution
- Methodology
- Proof of expertise
- Investment
- ROI
- Planning
- About
Tooltips are placed next to each section title to guide you.

Depending on your business, not all sections will be relevant.That's why the Executive summary, Audit, Methodology, and ROI sections are optional.To remove these categories, just click the toggle button.

How to fill in the sections
To fill the sections with your proposal content, you have several options:
- Write your text directly
- Use the pre-built blocks
- Use templates
Write your text
You can write your text in the card for the desired section, starting with the part's title to guide the prospect in discovering your proposal.
Formatting options are available to structure your content and make it more understandable to the prospect who will read the proposal.

To choose formatting options:
→ Either you type: / and choose the desired format from the basic blocks, then write your text
→ Or, after writing your text, you select it and choose from the formatting options.

Use the pre-built blocks
To make formatting easier and guide you in the content to write in your proposal, you will find more advanced blocks in this builder to construct your proposal.
To choose a pre-built block, type /
You will see the list of available blocks appear right after the basic blocks mentioned previously.

👉 In the next tutorial, you will find the complete library of existing blocks and their associated use cases.
You can use as many blocks as needed in the different sections. The proposal's layout will adapt automatically
To avoid losing your prospect while they read the proposal, remember to add titles and, where appropriate, transition sentences between blocks.
Use templates
It is also possible to use templates.
By default, you will find templates created by Cuevr experts, but you will also have the option to create your own templates.
To use a template, type /
The templates are located at the very bottom of the drop-down list.

👉 The use of templates is covered in its own separate tutorial. You will find it on the onboarding page.
Turn opportunities into wins
With Cuevr, close more and faster
Cuevr helps you organize your thoughts and maximize every detail to persuade prospects more effectively and accelerate closing.
Precise, impactful proposals aligned with your goals.
Smart Builder, AI scoring, detailed tracking, and actionable recommendations to guide every step from qualification to closing.
Accelerate your sales cycles, Reduce ghosting, Improve your close rate, Enhance the quality and impact of your proposals
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A good sales proposal is the result of a well-executed sales process and adds 20 extra closing points.
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