Agencies

Your proposal is your
strongest sales asset.

In a multi-agency pitch, a great idea isn't always enough to make the difference. Your proposal is the first concrete signal of your approach, before the engagement even starts.

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55% of companies struggle to personalize proposals

When multiple agencies respond to the same brief, a generic proposal gets eliminated before it's even read to the end.

61% of companies spend too much time creating proposals

When each proposal requires 3 hours of work, there's not enough time to give every opportunity the attention it deserves.

68% of companies don't know what happens after sending

Not knowing if your proposal was read, forwarded or forgotten means flying blind at the most critical moment.

55% of companies struggle to personalize proposals

When multiple agencies respond to the same brief, a generic proposal gets eliminated before it's even read to the end.

61% of companies spend too much time creating proposals

When each proposal requires 3 hours of work, there's not enough time to give every opportunity the attention it deserves.

68% of companies don't know what happens after sending

Not knowing if your proposal was read, forwarded or forgotten means flying blind at the most critical moment.

Qualify better, create faster, close more

What makes them sign

Your competitors offer the same thing. Not in the same way

When a prospect compares agencies on the same challenge, what they evaluate first is how each one understood and translated their needs into a proposal. A well-built proposal doesn't describe what you'll do. It proves you understood the prospect's stakes better than anyone else.

Prove you understood the prospect's need

The first thing a client checks in a proposal is whether you truly grasped their situation. As an agency, you have a vision for them. Your proposal must show it from the start. Connect the client context directly to their stakes, quantify the impact of the problem, tie every recommendation to a specific challenge, select only the relevant references.

Client context

Company overview

Company: ACME Consulting, a consulting firm specialized in digital transformation and restructuring.
Locations: Teams based in Paris and Lyon.
Headcount: Approximately 35 consultants.
Sales organization: 8 hybrid account executives (consultant-salespeople) managing the entire sales cycle.
Targets: Mid-market and Enterprise accounts in the industrial sector.
Sales cycle: 2 to 3 months on average, with an average deal size between €30k and €50k.

AI Recommendations

Define measurable project success goals Ask the client what specific KPIs they want to achieve, such as a new target closing rate. This turns your proposal into an investment with measurable ROI.

Clarify the overall strategic ambition Identify how this project supports the long-term strategy, such as expanding into new market segments.

Identify the critical problem to solve first Ask the client what is the key pain point that must be resolved before anything else to unblock the situation.

Identified needs

Opening

2 min

Hello [Prospect name]. Thank you for your time. Today's objective is simple: deepen certain aspects of your context so that my proposal isn't just a "product pitch" but a real action plan for your 2025 goals. Does the timing still work for you?

Priority questions

15 min

Strategic Objectives & ROI (Critical)

Sales rep:

"You mentioned wanting to improve closing in Q1 2025. To be very specific, what is your current closing rate and what percentage are you targeting exactly?"

Follow-up if vague response: "If we can't get the exact number today, what improvement (e.g., +10%, +20%) would make this project an undeniable success for your management?"

"Beyond closing, what is the key metric (e.g., mission volume, profitability per consultant) that you absolutely need to improve this year?"

Operational Context & Trigger

Sales rep:

"Why is it crucial to launch this project now rather than in six months? Has there been a recent event, such as a margin decline or a new competitor entering the market?"

Follow-up if vague response: "Is revenue predictability currently a challenge for you?"

Decision Process & Criteria

Sales rep:

"Beyond the financial aspects handled by the CFO, what are the 3 must-have features for Sophie Martin and her consultant teams to adopt the tool in their daily work?"

Follow-up if vague response: "What has tipped the balance for or against a new tool in the past?"

Closing

3 min

That's great, I now have a much clearer picture of your challenges, particularly around the closing objective and Sophie Martin's expectations. I'll integrate these quantified elements into a proposal that demonstrates direct ROI for your organization.

Next step: I'll send you the detailed proposal by [Day/Time]. I also suggest we schedule a 30-minute call on [Date] to review it together and validate the next steps with the relevant decision-makers. Does that work for you?

Recommendations

Value linking

For each question asked, explain why you're asking it (e.g., "So my proposal can be validated by your CFO..."). This justifies the perceived intrusiveness of certain financial questions.

Silence is golden

After asking a question about the trigger event ("Why now?"), let the client talk. This is often where the real operational "pain points" emerge.

Surgical precision

If the client remains evasive about numbers, suggest ranges. "Is it more like 5% or 20%?" It's easier to correct an estimate than to give a number from scratch.

Plan B

If the client refuses to share quantified objectives (KPIs)

I understand these numbers are sensitive. If we use your industry benchmarks (e.g., +15% productivity), would you consider that a realistic assumption for building our business case?

If competitors aren't mentioned

Often, the biggest competitor is the status quo (doing nothing). If the project wasn't validated by end of quarter, what impact would that have on your day-to-day?

If budget remains off-limits

Rather than an overall amount, do you already have an allocated budget per user or per mission, as is often the case for this type of performance tool?

Step 1

AI Qualification

AI analyzes the client context and generates a qualification score with actionable recommendations.

Define target project KPIs

Clarify budget and timeline

Identify the decision process

1Client context45

2Identified needs66

3Project & expectations80

4Decision process70

A proposal as polished as your work

You create, design and produce for your clients. Your proposal should reflect that level. The design of your proposal is the first creative act your prospect sees. An agency with a poorly designed proposal sends a negative signal before even presenting the concept. Apply your visual identity automatically, create rhythm section by section, guarantee brand consistency across all proposals.

Digital transformation: accelerating ACME Consulting's sales performance

How Cuevr will enable ACME Consulting to generate €1.36 million in additional revenue by improving their closing rate by 5 points.

The Context

ACME Consulting, a firm of 35 consultants specialized in digital transformation, faces significant operational inefficiencies. With a sales cycle of 2 to 3 months and an average deal size of €30k to €50k, optimizing the sales process represents a major growth lever.

Diagnosis

Closing rate down 5 points, 16h/month per consultant on proposal creation, and lack of visibility after sending.

Ambition

Structure the sales cycle, automate proposal creation and monitor prospect engagement in real time.

Our proposal in numbers

392€ excl. tax/mo

Monthly investment

12-month commitment

February 2025

Start date

Onboarding + Salesforce integration

+€1.36M

Additional revenue

+5 pts closing rate

Next steps

Week 1

Kickoff

Scoping, existing system audit and setup

Weeks 2-4

Deployment

Salesforce integration, team training

Months 2-6

Ongoing support

Continuous optimization, sales coaching

The dedicated team

A team of 3 experts supports you throughout the project: a senior sales strategy consultant, a CRM integration specialist and a sales performance coach.

Methodology

Iterative approach in 2-week sprints with performance reviews and continuous adjustments.

Deliverables

Sales playbook, proposal templates, management dashboard and monthly reports.

Step 3

Professional rendering

Your prospect receives an interactive, branded proposal with KPIs, timeline and an immersive experience.

PDF

Cuevr

CUEVR

392€

+€1.36M

Know where your proposal stands

After sending, most agencies wait without knowing if the proposal was read, forwarded internally, or forgotten in an inbox. This lack of visibility leads to following up too early, too late, or with the wrong arguments. Identify sections that hold attention, detect when your proposal is shared with new stakeholders, follow up based on real signals.

Proposal analytics

ACME Consulting — Digital transformation

Active

View status

Engagement score

Overall activity

Acceptance status Accepted

John Smith

CTO ACME Consulting j.smith@acme.fr

Engagement timeline

Inactive

Moderate

High

Readers (3)

j.smith@acme.fr

100 min · 5 sessions

m.laurent@acme.fr

45 min · 3 sessions

p.durand@acme.fr

12 min · 1 session

j.smith@acme.fr

100 min · 5 sessions · Last visit 2h ago

Time per section

Planning

38 min

Context & challenges

25 min

Solution

18 min

Investment

12 min

Proof of expertise

7 min

Sections

Planning

44 min 5

Context & challenges

29 min 5

Solution

10 min 5

Investment

6 min 5

Proof of expertise

4 min 3

Step 4

Engagement analytics

Track who views your proposal, time spent per section, and engagement level in real time.

opened

engagement

j.smith@acme.fr

0 min

m.laurent@acme.fr

45 min

Planning

Context & challenges

Solution

Consistent quality across all proposals

In an agency, proposal quality often depends on who writes it and the time available. A rushed proposal means a lost engagement. Structured qualification before every creation, scoring of each section before sending, best references centralized in a shared library.

Client context

Company overview

Company: ACME Consulting, a consulting firm specialized in digital transformation and restructuring.
Locations: Teams based in Paris and Lyon.
Headcount: Approximately 35 consultants.
Sales organization: 8 hybrid account executives (consultant-salespeople) managing the entire sales cycle.
Targets: Mid-market and Enterprise accounts in the industrial sector.
Sales cycle: 2 to 3 months on average, with an average deal size between €30k and €50k.

AI Recommendations

Define measurable project success goals Ask the client what specific KPIs they want to achieve, such as a new target closing rate. This turns your proposal into an investment with measurable ROI.

Clarify the overall strategic ambition Identify how this project supports the long-term strategy, such as expanding into new market segments.

Identify the critical problem to solve first Ask the client what is the key pain point that must be resolved before anything else to unblock the situation.

Identified needs

Opening

2 min

Priority questions

15 min

Strategic Objectives & ROI (Critical)

Sales rep:

"You mentioned wanting to improve closing in Q1 2025. To be very specific, what is your current closing rate and what percentage are you targeting exactly?"

Follow-up if vague response: "If we can't get the exact number today, what improvement (e.g., +10%, +20%) would make this project an undeniable success for your management?"

"Beyond closing, what is the key metric (e.g., mission volume, profitability per consultant) that you absolutely need to improve this year?"

Operational Context & Trigger

Sales rep:

"Why is it crucial to launch this project now rather than in six months? Has there been a recent event, such as a margin decline or a new competitor entering the market?"

Follow-up if vague response: "Is revenue predictability currently a challenge for you?"

Decision Process & Criteria

Sales rep:

"Beyond the financial aspects handled by the CFO, what are the 3 must-have features for Sophie Martin and her consultant teams to adopt the tool in their daily work?"

Follow-up if vague response: "What has tipped the balance for or against a new tool in the past?"

Closing

3 min

Recommendations

Value linking

For each question asked, explain why you're asking it (e.g., "So my proposal can be validated by your CFO..."). This justifies the perceived intrusiveness of certain financial questions.

Silence is golden

After asking a question about the trigger event ("Why now?"), let the client talk. This is often where the real operational "pain points" emerge.

Surgical precision

If the client remains evasive about numbers, suggest ranges. "Is it more like 5% or 20%?" It's easier to correct an estimate than to give a number from scratch.

Plan B

If the client refuses to share quantified objectives (KPIs)

I understand these numbers are sensitive. If we use your industry benchmarks (e.g., +15% productivity), would you consider that a realistic assumption for building our business case?

If competitors aren't mentioned

Often, the biggest competitor is the status quo (doing nothing). If the project wasn't validated by end of quarter, what impact would that have on your day-to-day?

If budget remains off-limits

Rather than an overall amount, do you already have an allocated budget per user or per mission, as is often the case for this type of performance tool?

Step 1

AI Qualification

AI analyzes the client context and generates a qualification score with actionable recommendations.

Define target project KPIs

Clarify budget and timeline

Identify the decision process

1Client context45

2Identified needs66

3Project & expectations80

4Decision process70

Getting started

From signup to your first proposal in 30 minutes

Cuevr is designed to deliver value fast. Four steps and your proposals level up.

Step 1

Create your account and set up your brand

Step 2

Build your Knowledge Base

Import your website, past proposals, case studies. The AI draws from your real expertise, not generic content.

Step 3

Qualify your deal

Enter the prospect context. Cuevr scores your qualification, identifies gaps and generates a follow-up script if needed.

Step 4

Create, send, close

Generate your proposal from your Knowledge Base, adjust the design, preview and send. Track engagement in real time.

Pricing

Less time on proposals. More deals signed. One plan.

The secret weapon of those who play to win

Monthly Annual -29%

Everything included

All-in-one

49€ /user/mo

i.e. 588€/year per user · Save €240

Scored qualification + meeting script
Full proposals generated from your expertise
Interactive web proposals, auto-designed
Real-time engagement analytics
Unlimited Knowledge Base
AI scoring and improvement recommendations
Secure sharing via tracked link
High-conversion proposal templates
Priority support

Start free 14-day trial

Calculate your ROI

Sales reps5

Proposals / rep / month5

Current close rate30%

Average deal size

€

ROI multiplier204.1x

Time saved per month300h

Monthly Cuevr cost2,940€

Additional monthly revenue+600,000€

Estimates based on B2B field data from Cuevr users.

Straight answers

What agencies ask us before getting started

How to differentiate when competing against other agencies?

Differentiation starts with proving you truly grasped the client's situation: their stakes, context, needs. Cuevr structures your discovery and helps reformulate these elements precisely before generating anything.

Does Cuevr limit our creativity?

No. Cuevr helps structure your commercial process, not your creativity. Your Knowledge Base integrates your approach, tone and references. Generated content reflects your creative identity, not a generic template. Commercial rigor and creative freedom reinforce each other.

How to present client references without overwhelming the prospect?

Cuevr automatically selects the most relevant case studies based on the prospect's sector and challenge. You present exactly what speaks to this specific client, in this specific context.

How to follow up at the right time after sending?

Cuevr tracking shows precisely when your prospect revisits the proposal, which sections interest them and when they share it internally. You follow up based on real signals, not guesswork. A well-timed follow-up never feels pushy.

How to handle multiple proposals simultaneously without losing quality?

The shared Knowledge Base and team templates let every team member start with concrete, effective elements. AI scoring ensures no proposal goes out below the expected level, even when timelines are tight.

Your proposal is yourstrongest sales asset.

55% of companies struggle to personalize proposals

61% of companies spend too much time creating proposals

68% of companies don't know what happens after sending

55% of companies struggle to personalize proposals

61% of companies spend too much time creating proposals

68% of companies don't know what happens after sending

Your competitors offer the same thing. Not in the same way

Prove you understood the prospect's need

Company overview

A proposal as polished as your work

Diagnosis

Ambition

Methodology

Deliverables

Know where your proposal stands

Consistent quality across all proposals

Company overview

From signup to your first proposal in 30 minutes

Create your account and set up your brand

Build your Knowledge Base

Qualify your deal

Create, send, close

Less time on proposals. More deals signed. One plan.

Calculate your ROI

What agencies ask us before getting started

Ready to turn your proposals into signing machines?

Your proposal is your
strongest sales asset.