AIDA method: optimize your marketing strategy
Apply the AIDA method to your sales proposals. Grab Attention, build Interest, create Desire and drive Action to close more deals.
Gaëlle Boutaud
Sales Methods
33 articleslatest article on May 19, 2026
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Active listening: understanding to apply it effectively
The 4 pillars of active listening from Carl Rogers, 3 reframing techniques, 5 practical exercises, and mistakes to avoid in B2B sales meetings.
Gaëlle Boutaud
Challenger Sales: The Method That Transforms Selling
Seller profiles, the Teach, Tailor, Take Control skills and the 6-step pitch: Dixon and Adamson’s Challenger Sales method, with B2B examples.
Gaëlle Boutaud
Cap Soncas method: personalize to win
CAP SONCAS pairs a structured pitch (features, advantages, proof) with the 6 SONCAS buying motivations to build a tailored, B2B-ready sales argument.
Gaëlle Boutaud
BEBEDC Method: Optimize Your Sales Effectively
Needs, Stakes, Budget, Timeline, Decision-makers, Competitors: the BEBEDC guide to qualify prospects in discovery calls, sample questions included.
Gaëlle Boutaud
BANT Method: Guide to Boost Your Qualification
Budget, Authority, Need, Timeline: apply the BANT method to qualify B2B leads, the questions to ask, and its limits versus MEDDIC.
Gaëlle Boutaud
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The 4C Method: A Customer-Centric Marketing Approach
Consumer, Cost, Convenience, Communication: Lauterborn’s 4C method explained, how it differs from the 4Ps, and how to use it to build a customer-first o...
Gaëlle Boutaud
Master the 4x20 Rule to Transform Your Sales Contacts into Deals
The 4x20 rule breaks your first impression into 20 seconds, 20 words, 20 gestures, and 20 centimeters. Use it in meetings, video calls, and calls.
Gaëlle Boutaud
The 5 whys method: the art of solving problems at their root
The 5 Whys method: Toyota’s origins, steps, a full example, and mistakes to avoid when tracing a problem, even a lost deal, back to its root cause.
Gaëlle Boutaud
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