B2B Sales Career: Guide and Perspectives
Plan your B2B sales career from SDR to VP Sales. Key milestones, skills to build and strategies to accelerate your path in sales.
Gaëlle Boutaud
Sales tips and techniques to improve your closing
Discover all Cuevr blog articles: tips, methods and best practices to improve your sales process, reduce ghosting and close your deals more efficiently.
95 articles4 topicslatest article on May 28, 2026
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AIDA method: optimize your marketing strategy
Apply the AIDA method to your sales proposals. Grab Attention, build Interest, create Desire and drive Action to close more deals.
Gaëlle Boutaud
Active listening: understanding to apply it effectively
The 4 pillars of active listening from Carl Rogers, 3 reframing techniques, 5 practical exercises, and mistakes to avoid in B2B sales meetings.
Gaëlle Boutaud
Cold calling: master your sales calls
Boost your cold calling with effective techniques and practical tips to turn your calls into success stories.
Gaëlle Boutaud
Churn: understanding and reducing customer attrition
Losing customers? Learn how to reduce churn and improve customer loyalty with proven strategies.
Gaëlle Boutaud
Challenger Sales: The Method That Transforms Selling
Seller profiles, the Teach, Tailor, Take Control skills and the 6-step pitch: Dixon and Adamson’s Challenger Sales method, with B2B examples.
Gaëlle Boutaud
Close more deals, faster, with Cuevr.
Customer Case Studies: A Powerful and Credible Sales Lever
Optimize your case studies with proven strategies to turn challenges into concrete successes.
Gaëlle Boutaud
Cap Soncas method: personalize to win
CAP SONCAS pairs a structured pitch (features, advantages, proof) with the 6 SONCAS buying motivations to build a tailored, B2B-ready sales argument.
Gaëlle Boutaud
Practical Guide to Distribution Channels: From Theory to Action
Optimize your distribution strategy! Explore different channels, from direct sales to omnichannel, to boost your sales.
Gaëlle Boutaud
BEBEDC Method: Optimize Your Sales Effectively
Needs, Stakes, Budget, Timeline, Decision-makers, Competitors: the BEBEDC guide to qualify prospects in discovery calls, sample questions included.
Gaëlle Boutaud
BDR: Key Skills and Essential Role
The BDR (Business Development Representative) is crucial in B2B prospecting. This guide explores their missions, skills, tools, and role in driving growth.
Gaëlle Boutaud
BANT Method: Guide to Boost Your Qualification
Budget, Authority, Need, Timeline: apply the BANT method to qualify B2B leads, the questions to ask, and its limits versus MEDDIC.
Gaëlle Boutaud
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